One-On-One With The Detroit Pistons

Art Direction, Digital Artwork

About

Collaborated with the NBA and New York digital media company Eko on a project for the Detroit Pistons.

The goal was to promote the launch and gain awareness of One-On-One with the Detroit Pistons, and brand One-On-One as a cool, fun, shareable sports game. My role in this project was to art direct all marketing assets, this included a poster, website and social media graphics.

The Game
Client: NBA/Detroit Pistons
Website: helloeko.com
Date: November, 2016
Services: Art Direction, Digital Artwork

Interactive Game Preview

Since the start of this MUFC Design project in 2013 the creative graphics have been my most popular post to date. The creative graphics were a way of experimenting and showcasing my work to my fans.

Throughout my time creating these creative graphics my sole purpose was just to have fun with them, that was the best thing about this project, to have total freedom and control of what I create. For each creative graphic I have tried experimenting with different styles and techniques, I feel the variety and quality of the graphics is why they are they most popular posts.

Interactive Game Promo

This interactive video is a live action basketball challenge between you and the Detroit Pistons. You are playing as an up-and-coming kid from Detroit against the members of the Detroit Pistons. You will be able to play as both offense and defense allowing you to make great shots while also letting the Pistons show off their moves.

This interactive video is a live action basketball challenge between you and the Detroit Pistons. You are playing as an up-and-coming kid from Detroit against the members of the Detroit Pistons. You will be able to play as both offense and defense allowing you to make great shots while also letting the Pistons show off their moves.

Print And Social Media

I art directed all marketing assets, this included a series poster, website assets and social media artwork.

The goal was to promote the launch and gain awareness of One-On-One with the Detroit Pistons, and brand One-On-One as a cool, fun, shareable sports game. The key destinations for the social media assets were Facebook, Twitter, Snapchat and Instagram.

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