Amit Patel Design Amit Patel Design
Projects
- Nike x India 2019 Cricket World Cup
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Nike x India 2019 Cricket World Cup

Art Direction

Cricket in India is more than a sport, it’s a way of life with a religious following. This campaign was to promote Nike’s India cricket jersey for the 2019 cricket World Cup, taking inspiration from India’s cricket history in the World Cup.

Brief

With the upcoming 2019 Cricket World Cup I created a Nike concept for the India cricket team.

Taking past historic moments including previous World Cup wins, fan images and tag lines.

Posters

The concept of this campaign was to celebrate the history of Indian cricket, from the past players and the world cup wins.

With the religious following and history of cricket in India I created wheat posters to celebrate and showcase these historic moments.

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