MUFC Design

art direction


A self-initiated project I began in 2013, My aim was to create more impactful and highly visual graphics to Manchester United fans using social media as my platform.

I showcased this project on two social media platforms, Tumblr and Instagram. With social networking playing a key role in digital design today my intent was to showcase my work to a football and design audience by sharing and engaging with fans using social media as my platform. Weekly designs included fixtures, matchday, news, stats, records, quotes, illustration and creative artwork.

Having gained over 20k followers for this project across both social media accounts this project gained media attention, this project was nominated at the Football Blog Awards as the best football design blog, and it’s also lead to commercial opportunities working with UK and US clients.

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Self-Initiated Project: Amit Patel Design
Date: July 2013
Service: Social Media, Digital Artwork

Why And How I Began This Blog

With social networking playing a key role in digital design today my intent was to showcase my work to a football and design audience by engaging, sharing and networking with Manchester United fans using social media as my platform.

The idea of this project same about in 2012, I follow American sports and a big fan of the NBA, NFL, MLS and NCAA Football and Basketball. Since 2010 I have been following how the American sport teams interact and engage with their fans through social media using design and social graphics. Professional sports teams in the UK, especially the English Premier League were not doing this and I saw this project as an opportunity showcase my creativity to a worldwide audience.

It was also a learning experience for me as a designer, the biggest challenge for me on this project was to create new content on a weekly basis. I created templates for each season such as matchday, results, fixtures, tables, news and stats. But I wanted challenge myself each week so I created a number of creative graphics each month, they were my most popular posts to date.

Creative Graphics

Since the start of this MUFC Design project in 2013 the creative graphics have been my most popular post to date. The creative graphics were a way of experimenting and showcasing my work to my fans.

Throughout my time creating these creative graphics my sole purpose was just to have fun with them, that was the best thing about this project, to have total freedom and control of what I create. For each creative graphic I have tried experimenting with different styles and techniques, I feel the variety and quality of the graphics is why they are they most popular posts.

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