Gracias Sergio

Branding and social graphics

The record goalscorer is set to leave Manchester City after 10 years at the club at the end of the 2020/21 season. With his departure from the club announced I was briefed to create the ‘Gracias Sergio’ branding.

Client: Manchester City Football Club
Website: mancity.com

Brief

Branding and social graphics for Manchester City legend Sergio Agüero.

The record goalscorer is leaving Manchester City at the end of the 2020/21 season after 10 years at the club. With his departure from the club announced I was briefed to create the ‘Gracias Sergio’ branding.

Many trophies were lifted, records broken and countless memories during Agüero’s 10 year stay at Manchester City, I created a scrapbook theme across the branding, selecting past and present imagery to celebrate his time at City. Assets included social graphics and banners, Instagram carousel, mobile wallpapers and a stadium seat cover.

Socials

The branding was featured across Manchester City’s social pages on the last Premier League match versus Everton.

Mobile wallpapers, YouTube thumbnails, social headers and graphics were showcased across Manchester City’s social pages before and after the match.

Social Carousel

During Agüero’s 10 year stay at Manchester City he won 15 trophies, became the club’s record goalscorer and cemented his place as a City legend.

I created a 10 part social carousel of Agüero’s timeline at City which included key moments such as his dream debut and records he broke in a City shirt. Many trophies were lifted, records were broken and legendary status has been cemented ‘Gracias Sergio’.

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