Cricket in India is more than a sport, it’s a way of life with a religious following. This campaign was to promote Nike’s India cricket jersey for the 2019 cricket World Cup, taking inspiration from India’s cricket history in the World Cup.
I showcased this project on two social media platforms, Tumblr and Instagram. With social networking playing a key role in digital design today my intent was to showcase my work to a football and design audience by sharing and engaging with fans using social media as my platform. Weekly designs included fixtures, matchday, news, stats, records, quotes, illustration and creative artwork.
The goal was to promote the launch and gain awareness of One-On-One with the Detroit Pistons, and brand One-On-One as a cool, fun, shareable sports game. The key destinations for the social media assets were Facebook, Twitter, Snapchat and Instagram.